Hi-Tec Sports International Announces 2020 Collaboration with Sealand Gear

• News & Highlights

SHERMAN OAKS, Calif., Jan. 16, 2020 (GLOBE NEWSWIRE) -- Hi-Tec Sports International Holdings B.V., a subsidiary of Apex Global Brands (Nasdaq: APEX), a global brand ownership and marketing organization, is proud to announce a new collaboration between HI-TEC® and Sealand Gear, the South African-based upcycle and ecocycle brand renowned for its environmentally and socially responsible products and accessories. Designed and developed with HI-TEC® footwear licensee International Brands Group, the explorative design collaboration will feature an enviromentally concious limited-edition release of HI-TEC®’s iconic Sierra Re:Flex trail shoe, which marks Sealand’s debut within the footwear industry, as well as a collection of everyday travel bags and accessories.

Emphasizing the city-to-trail functionality of both brands, the outdoor crossover collaboration draws inspiration from travel of all forms, whether it be the explorer, the daily commuter, the jet-setter or festival go-er. The newly designed model of the Sierra Re:Flex trail shoe featured in the collaboration will incorporate environmentally conscious materials and be packaged in resuable dual-purpose fuctional travel kits that will replace the conventional shoebox and eliminate excess waste.

“With global distribution over 40 years, HI-TEC® has demonstrated its unique ability to continuously innovate,” says Henry Stupp, Chief Executive Officer of Apex Global Brands. “Sustainability – whether that be in the manufacturing process or sourcing of materials – is a demand from the consumer that we are committed to delivering. By partnering with Sealand, a brand that has put social and environmental responsibility at the forefront of everything they do, we’re confident that this capsule collection will deliver sustainable products that impact our customers, as well as, help shape the practices of the industry at large.”