GOING GREEN: CONSUMER BRANDS BENEFIT FROM SUSTAINABILITY

• News & Highlights

Consumer brands get it: Sustainable packaging matters. According to the Consumer Brands Association, the 25 largest consumer packaged goods companies have made commitments to increase recyclable content, minimize packaging or reuse material. And 80 percent of those companies are working toward fully recyclable packaging for all their products.

 
“By 2030, a number of the world's largest CPG companies are saying, ‘we're going to redesign all of our packaging and it will all be totally recyclable,’ " says Meghan Stasz, Consumer Brands Association vice president of packaging and sustainability.

That kind of transformation doesn’t come cheap. So why are consumer brands so willing to make a commitment that will likely add costs and time to their product development strategies?