The internet of elephants: New ways to engage with wildlife

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GAUTAM SHAH HAD spent 20 years working in IT—and his whole life caring about nature. He saw advances in conservation that got mentioned only in science journals, “but the story lines within that data are amazing; they’re fascinating,” Shah says. “They’re absolutely things that can engage an audience.”
Eager to use his techie skills for wildlife conservation, Shah—a National Geographic explorer—founded a game company called Internet of Elephantsin 2016. The Kenya-based start-up designs digital experiences to tell real conservation stories based on real data.